OUR CHALLENGE

To dramatize best practice
in the treatment of suicidal patients
for an expert audience.

Research Foundation for Mental Hygiene | scripted learning

We were very conscious of the need to make these dramatized case studies believable for the learners, who are all experts in human behavior. We wanted them to focus on the learning points without being distracted by theatrics.

We worked closely with the Subject Matter Expert throughout script development, as well as on-set during the shoot.

We combined their input with our knowledge of drama direction and an attention-to-detail informed by our team's decades of combined journalism experience.

It's a meticulous method we like to call our "high-fidelity" visual storytelling approach.

THE OUTCOME

The project was so successful that it became the template for an ongoing series of mental health education modules.