To communicate the impact of a much-needed healthcare service in a form that resonates with clients, donors and policy-makers.
We worked with The Motherhood Center to understand the messages they needed to communicate, and the resources they had to execute it. As a non-profit, The Mother Center didn't have a big promo budget to play with. But they did have the goodwill of lots of grateful mothers with adorable children!
We settled on a one-day shoot at their facility and then worked frantically to film ten interviews and a variety of B-roll in just 10 hours!